So, the DVD of my indie feature "On the Fringe" is now avaialble. But who exactly cares? Good question. Making movies nowadays is easier than ever with DV technology and even getting it out there for people to see can be as easy as posting an account with www.customflix.com or YouTube. But actually leading people to a site and inspiring them enough to fork over $20 (the price of 2 movie passes) for a little glimpse into your dream/project on DVD... well, that's something entirely different. Making people aware costs millions of marketing dollars and even that doesn't lead to guaranteed sales. So what does? Beats me.

A good number of folks have been asking about the "On the Fringe" DVD for some time now. "When will it be done?" and "Make sure to let me know, I definitely want one." were common inquiries. With any luck these people are still anxious to grab a copy. I've made it simple enough to do. The websites have always been the same. Flicker Pictures and On The Fringe Movie are two easy ways to click and buy. There's also a handy link on TheIndieFilm.net and all the information about the release can be found here at Filmmaking.com. But will this clickable convenience translate into sales? Unfortunately that isn't up to me. It's up to you - the viewer, the consumer, the audience, the fan, the enthusiast, the peer, the filmmaker... yeah, you!

Over the years I have spent a fair amount on buying numerous indie films online to show support and to see what others out there are producing. Will this translate into a quid pro quo dynamic? Does the independent road have two lanes or just one? And if so, are we sharing it with those around us or just hogging the road and blindly beeping our horns at the passing traffic. It has me wondering.

I have tried my best to produce a quality DVD with the skilled authoring guidance of Anthony Torvik. Together, we were aiming for the Criterion Collection level of design and feel - all the while keeping the inherent mood of the movie in mind. I believe we succeeded. You'll have to be the judge and jury I suppose... vote here.

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